Outdoor & Indoor Advertising

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Indoor advertising is a type of advertising that takes place in controlled settings, such as shopping malls, airports, and cinemas, while outdoor advertising is a type of advertising that takes place in public areas

This type of advertising is used to reach captive audiences in controlled settings. It's designed to ensure focused engagement and brand recall. Examples of indoor advertising include glow sign boards, signages, and aisle branding.

This type of advertising is used to reach a broader audience in high-traffic areas. It's designed to use eye-catching visuals and concise messaging for quick impact. Examples of outdoor advertising include billboards, banners, awnings, neon signs, road signs, posters, or flags.

Exposure Time: Indoor ads have longer exposure; outdoor ads need to grab attention quickly. Environmental Factors: Outdoor ads face weather and lighting challenges; indoor ads have controlled environments.

Ad Size and Format: Outdoor ads are often large for visibility; indoor ads vary in size and format.

Indoor OOH advertising refers to advertising that happens out of the home, but inside of some other structure. This may include ads that appear in public places, such as:

public places, such as:

• Restaurants
• Movie theaters/ Cinemas 
• Airports 
• Sports arenas and stadiums 
• Subways and bus stations
• Restrooms

Indoor ads aim to capture the attention of consumers when they’re engaged in other activities and often feature elements that could only be possible in a specific setting..